West Hollywood Signage - The Peel

The Peel signage project was submitted to the City of West Hollywood's Design Excellence Committee as part of their Off-site Signage Program. The Off-site Signage Program seeks to ensure high-quality signage projects that are highly creative and contextual to Sunset Blvd., with a focus on art and community benefit, to attract visitors to the Sunset Strip. The Peel received a Concept Award in the first round of screening and will proceed into the next stages of development. 

This Peel recreates a stretch of land close to the City of West Hollywood’s eastern gateway into a multi-functional space that both improves and integrates into its surrounding area. Our design creates   an illuminated event plaza equipped to host art exhibits, music and theatrical performances, food tasting events, and community and non-profit events - or just serve as a lively and inviting place for the community to meet and interact when no event is planned. It features a community plaza, manicured landscape boundaries and changeable LED illumination throughout.